HLD and Didit Hit a Bull’s-eye with Re-Targeting Seminar

6.18.2012 - On June 26, HLD and agency client Didit will co-present a complimentary seminar on retargeting, a powerful online marketing tool that lets companies harvest prospective customers after they have left a website, as they go about their normal online activities. Retargeting gives marketers a 2nd, 3rd or even a 4th shot at customers they otherwise might never engage with again.

“Over 97 percent of all website visitors leave a site without taking action, whether that’s making a purchase, filling out a form, or joining a group. Retargeting gives marketers a way to keep their brands in front of these prospects and create multiple opportunities for conversion as they continue their navigation through the internet,” said Roy DiMarco, HLD President & CEO.

“Most marketing seeks to persuade prospects to buy before they are familiar with your product or service. These conversions are very costly to obtain. Re-targeting works to familiarize your prospects with your product or service through frequency, and lead them to a purchasing conclusion. The overall cost of a retargeting campaign is much lower than a standard banner campaign, and the ROI is much higher,” said Mark Simon, Didit Senior Vice President.

The seminar will be held at the Viana Hotel, 3998 Brush Hollow Road, Westbury, from 8:00AM to 10:00AM. Seating is strictly limited. To reserve a seat or for more information, contact Julie Gross Gelfand at jgelfand@hldpr.com or (516) 536-2020.